LinkedIn Makes BIG Changes In Groups. Say Good-Bye to the Promotions Tab & Subgroups.

LinkedIn is at it again, some may like it, some may not, here are a couple of  changes to groups features that stand out to me;

1.) Removal of Subgroups

You are now allowed to join 100 groups in total, because subgroups are now independent groups. Confusing?

LinkedIn States – We recognize that subgroups were important to the organization of some of our larger groups. However, for the majority of our members, the experience was confusing. In order to surface these subgroups to members and to help these subgroups grow, they will now be treated as their own independent groups.

As a result, group owners will no longer be able to create subgroups.

  • If you’re the owner of a parent group with subgroups, you may wish to rename your subgroups. Try including links to these subgroups in the Aboutpage of the parent group to maintain the hierarchical structure.
  • The About page is populated from the Group Information page, found under the Manage tab. You can enter your related groups in the Description section on the Group Information page.

 

This was a little confusing to me, I went to twitter for some clarification. (Remember to get help on LinkedIn, one must tweet)

  1. Loribeth Pierson【ツ】@LoribethPierson @LinkedInHelp If subgroups are becoming independent groups, what happens if we go over 50 groups cuz of subgroups? Will we be kicked out?
  2. LinkedIn Help@LinkedInHelp @LoribethPierson You will now be able to be a member of 100 groups in total! /Kat

100 groups, really? I don’t know about you, but I have a hard time keeping up with my 50 groups. I know subgroups have always been around and you could join 50 of them, but who has time to participate in 100 groups? I would love to hear your opinions on this change. 

 

2.) Removal of Promotions Tab

This might affect some people that want to fill seats at their next coming event. I personally on a rare occasion would check to see what other people were trying to promote in that section. With 50 groups to interact with that, was one extra feature I really didn’t take advantage of. Will you miss this feature? Did you find value in it? Any new promotional posts will go to the moderation queue for the owners, managers, and moderators to approve. Wow, they are going to be real busy.

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LinkedIn states – General member feedback indicates that promotional content in LinkedIn Groups isn’t a valuable experience, as it can quickly lead to spam. In an effort to focus on quality conversations, we’ve removed the Promotions tab.

Learn more about the moderation process for groups

I like this new feature.

3.) Mentions in Group Conversations

You can now reference other group members and bring them into a conversation by typing “@” followed by the group member’s name.

  • Click their name from the drop-down menu to mention them in your conversation. This notifies others to view and participate, driving more engagement around your conversations.
  • You can mention a group member when you start a conversation or when you comment on an existing conversation. For the rest of the story from LinkedIn;

LinkedIn is making the upcoming changes below after listening to member feedback and studying internal data on how LinkedIn Groups are used. These changes will be released in the next couple of weeks. 9/22/15

 

Standard and Unlisted Groups

Your feedback has been clear: there are too many confusing settings in LinkedIn Groups. We’ve looked at every part of the Groups experience to see where we can simplify, starting with the settings.

  • Now, all groups are either Standard or Unlisted.
  • Unlisted Groups don’t show up in search results and only the group’s owner and manager can invite members to the group.
  • Standard Groups do show up in search results and any member can invite any of their 1st-degree connections to join.

If your group currently has public conversations or is free to join, it’ll become a Standard Group.

Learn more about the differences between Standard and Unlisted groups.

All Groups Are Now Private Groups

Our research has shown that professional conversations are most effective in a private trusted space, so conversations in groups won’t be visible until you’ve joined the group.

All Groups Are Now Members-Only Groups.

Joining a LinkedIn group now requires either an invitation or approval of your request. Our data has shown that open groups have historically attracted a larger percentage of low-quality conversations. Members-only groups have created significantly more participation and conversations than others (up to five times more), indicating that members feel more confident contributing in these types of groups.

Content Moderation

Timeliness and high engagement go hand-in-hand and are key to a successful group.

  • To ensure groups are effective as timely conversation forums, conversations will now be posted instantly to a group without the need for manager approval.
  • Group owners, managers, and moderators can still remove off-topic conversations and place members in moderation.
  • Other group members can also flag inappropriate comments and conversations after they’ve been posted.

Learn more about best practices for contributing to Groups conversations.

Better Content Filtering

LinkedIn has improved the filtering of spammy and low-quality content so that promotional conversations stay out of the conversation feed and conversations can happen around more relevant topics.

Note: Job listings and job conversations posted to the main conversation feed are automatically moved to the Jobs tab.

Learn more about job postings on the Jobs tab.

Removal of Subgroups

We recognize that subgroups were important to the organization of some of our larger groups. However, for the majority of our members, the experience was confusing. In order to surface these subgroups to members and to help these subgroups grow, they will now be treated as their own independent groups.

As a result, group owners will no longer be able to create subgroups.

  • If you’re the owner of a parent group with subgroups, you may wish to rename your subgroups. Try including links to these subgroups in the Aboutpage of the parent group to maintain the hierarchical structure.
  • The About page is populated from the Group Information page, found under the Manage tab. You can enter your related groups in the Description section on the Group Information page.

LinkedIn Groups iOS Mobile App

You can follow conversations on the go with the new Groups mobile app for iOS. You can receive push notifications for conversations in your groups so you stay updated on what’s happening in your community.

Note: The mobile app is currently only available on iOS, but an Android version will also be available soon.

Posting Images in Conversations

We heard your feedback about posting images in conversations. You can now make conversations as engaging as possible by posting images to any new conversations.

When you start a conversation, you can click the Image icon in the lower left corner of the conversation window to upload your image.

Note: Currently, you can’t post images in comment replies to a conversation.

Member Approval in Standard Groups

When a member requests to join a Standard Group, their connections in the group can approve the request. Group owners and managers can also approve any request to join.

Groups Highlights and Email Digests

We’ve created a digest of the most popular and recent conversations to cut down on emails from your groups and help you follow the most interesting conversations.

You’ll also find your personal Highlights page within LinkedIn Groups. Highlights are a snapshot of the most important conversations happening from all the groups you’ve joined.

If you’re a group owner, manager, or moderator, and want to learn more about how to run a successful group, check out the best practices for managing a group

WOW- I know, that was a lot to take in. Just remember it is the value that you share in your groups. It is about building the know, like and trust factor. What are your thoughts?

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Leave your comments below, I would like to hear your opinion on all of the new group changes. 

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