LinkedIn Super Girl will explain how to avoid these 3 LinkedIn Profile mistakes.
Mistake #1 – Your Profile is Private
Your LinkedIn profile should always be public, even if you feel the need to remain somewhat anonymous. If you have to, you can omit certain personal identifying details. But you must make your profile public if you want to be effective on LinkedIn.
There are times when you might really need to be private, such as when you are actively seeking employment while already working elsewhere. You might want to keep your job search a secret from your current employer.
But unless you have a very good reason for having a private profile, you are best served by keeping your profile public.
Keep in mind that LinkedIn has a number of privacy settings that can help you control what people see on your profile. This way you can keep relevant information visible to everyone while still keeping certain information visible only to those you really want to see it.
Mistake #2 – Appearing To Flavorless or Generic
In a sea of millions of people who are competing for exactly what you are hoping to achieve, you must try and stand out. You may want to make yourself look generic because you think if you’re too “over-the-top” it could scare people off, and that’s certainly possible. But it’s much more likely that originality will help you get whatever you’re after.
You need to make sure you fill your profile out completely and make it original without being cheesy or peculiar. Don’t call yourself something like “The Marketing Mage”, because that sounds silly. But you could think of creative ways to stand out without making yourself look strange.
Anything you’ve done that is different from your competition should be in your profile. For example, let’s say you’re seeking employment as a head chef and you once appeared in a popular TV cooking competition. That should be on your LinkedInIn profile! Maybe you traveled to Italy for a month to learn how to make Duck à l’orange from the masters. That should be on your profile!
If it’s interesting and it’s related to your field, it should be on your profile!
Mistake #3 – Not Changing Your Public Profile LinkedIn URL
You can enhance your personal brand by creating a custom URL for your LinkedIn public profile. You can control how you appear when people search for you on Google, Yahoo, Bing, etc. You can use this URL on personal business cards and your resume. Uniformity across all social media accounts strengthens your brand and page rank with the search engines.
- Move your cursor over Profile at the top of your homepage and select Edit Profile.
- You’ll see a URL link under your profile photo like www.linkedin.com/in/yourname or a long string of numbers and letters.
- Move your cursor over the link and click the Settings icon next to it.
Note: “Update your public profile settings” will show up if you don’t have a public profile.
Learn how to:
- Under the Your public profile URL section on the right, click the Edit icon next to your URL.
- Type the last part of your new custom URL in the text box.
I hope that helps my tribe and anyone who is reading this post now.
You can connect with me here on LinkedIn- Loribeth@LinkedJournal.com