1.) Blatant Self Promotion
Let’s face it; everyone on LinkedIn is there to promote something. That’s what the network was made for. But you have to be considerate of your contacts and add value at the same time. You can’t just promote yourself constantly and expect anyone to pay attention to you.
Instead of just constantly promoting yourself, you should focus on keeping yourself relevant to your contacts. Here are some ideas:
Post helpful information for people in your industry.
Post links to news related to your industry.
Offer help to others when they ask.
Keep up with current industry trends and share the information.
Google trends, twitter trends, this will help you.
Occasional self-promotion is fine, but if you can think of creative ways to promote yourself while adding value, such as an “advertorial” style blog post, you can promote yourself without upsetting anyone. Not only that but people are more likely to work with you if they don’t feel like you’re being overly pushy.
2.) You’re Using Canned Text
Just because LinkedIn provides the text when you request to connect with people, that doesn’t mean that you should use it. Remember, networking is all about bringing the value to the relationship. You will receive more responses to your connection requests when you personalize the message.
For example: “Hi Mark, It was great meeting you at [some place] on [day]. I would like to connect with you here on LinkedIn to stay in touch.” This way, you’re reminding the person that you’ve met and that you want to make a quality connection.
Do Not Use Canned Text
3.) Not Utilizing The Summary Section
The summary section on LinkedIn can be viewed the same as the summary section at the top of your resume (or the “About Page” section of your website, for business owners). You really want to make sure this section lists your skills and abilities in an exciting and cheerful way. This section will determine if someone will keep reading your profile.
Look at it this way. People are incredibly busy. They don’t have time to delve headfirst into every single profile and read word for word. They check the summary first to see if there might be a good fit for their purposes. If there is no summary, they may just move on without a second look. Think of the top fold of a newspaper, will it make them stop and read?
Alway remember to talk in first-person and tell them:
- Who you are
- What you do
- How you can help them (what is there pain)
- A call to action “CTA”
- Leave a phone number and email address at the top of the page. So many people get this wrong they feel if it is just in the contact page that it is good enough. Don’t make them look for it. Make it as easy as possible. If you are in business you should have a number available.
Leave your comments below, I would like to hear your opinions.